When Racer Media & Marketing, Inc. acquired Vintage Motorsport magazine and VintageMotorsport.com a year ago, the strategy was to give the venerable brand a visual refresh while maintaining its well-earned editorial reputation, expand its digital footprint and build a means to offer commercial partners a way to connect the Vintage...

When Racer Media & Marketing, Inc. acquired Vintage Motorsport magazine and VintageMotorsport.com a year ago, the strategy was to give the venerable brand a visual refresh while maintaining its well-earned editorial reputation, expand its digital footprint and build a means to offer commercial partners a way to connect the Vintage...

Racer Media & Marketing, Inc. is launching two new RACER Studio client service offerings in May 2020. Both leverage RACER’s proven content-creation capabilities as well as our fast-growing audience and social media reach.The decision to move ahead with these new services – despite the unprecedented disruption caused by the COVID-19...

The effects of the coronavirus weigh heavily in the opening portion of our listener-driven Week In IndyCar show, with questions on scheduling, postponing the Indy 500, how fans can support teams/sponsors/vendors to keep the series from collapsing, gaming, and more items, all submitted via social media.[protected-iframe id="fe8a3c8872cb9870f4e98548676ba63e-139854255-152634411" info="https://www.podbean.com/media/player/j3zs4-d66ce1?from=yiiadmin&download=1&version=1&skin=1&btn-skin=107&auto=0&share=1&fonts=Helvetica&download=1&rtl=0&pbad=1" width="100%" height="122"...

With the 2019 vintage racing season winding down, it’s a good time to tell you about the audience growth we’ve achieved since acquiring Vintage Motorsport magazine and VintageMotorsport.com earlier this year.Vintage Motorsport already came with a stable paid and requested circulation of 10,513 from a distribution of 16,000 with a...

The ABB FIA Formula E Championship released information today detailing its audience growth among younger audiences, consolidating the number of followers aged 25-34 and also experiencing rapid growth with fans in the 13-24 age bracket.At the midpoint of its fourth season, the world's first fully-electric single-seater racing series' latest figures...

In Part 2 of RACER.com's interview with IHRA president Mike Dunn, Dunn talks about finding a younger audience, and additional plans for the series. Part 1 can be found here.Talk about the push to a younger demographic – that's something the NHRA is really concerned about. Well, I'm about to...

RACER.com has removed a story that appeared yesterday (Friday 02/27) containing errors regarding the relative TV ratings/viewership and social media audiences of IndyCar compared with action motorsports such as rallycross and drifting.We retract the generalization that “the average GRC [Global Rallycross] race now gets more viewers than the average IndyCar...